This Sunday May 15th, between 12-5pm Sprout watches, at their pop-up shop at 423 West Broadway in SOHO is hosting a Beach Day event to benefit the chapter.

Sprout® Watches to Host “Beach Day” at the Sprout Watches Pop-Up Shop

Beach Day will bring awareness to the Surfrider Foundation and raise money for local
New York beaches and clean up efforts

NEW YORK, May 10, 2011 – Helping to raise awareness about our local New York City environmental organizations Sprout Watches will host a beach theme day on Sunday, May 15th from 12pm to 5pm to benefit the New York City Chapter of the Surfrider Foundation.

“Our pop-up shop has provided us with a great opportunity to bring awareness to local organizations and make as direct an impact possible in our community and New York City. As a brand, Sprout Watches is committed to giving back to our planet through monetary donations and company volunteer time with local environmental organizations.” said Ashley Jones, Director of Public Relations

Profits generated from watch sales on Beach Day will be donated to the Surfrider Foundation whose mission is “the protection and enjoyment of oceans, waves and beaches through a powerful activist network.” Watch purchasers will receive a free Sprout beach tote as a thank you for supporting this great organization. Surfrider Foundation members will be at the Sprout Pop-Up Shop from 12pm to 5pm and will be recruiting volunteers to help Sprout Watches clean and celebrate International Surfing Day on June 18 at Rockaway Beach. Skudin Surf, run by Cliff and Will Skudin, will also be at the shop to convince everyone to get on a surfboard and give surfing lessons a shot. For the freebie seekers, the surfing duo has donated a day in surf camp for two. Visitors can enter to
win this and a gift basket filled with summertime goodies courtesy of Sprout Watches. To wash it all down, complimentary ZICO coconut water will be available at the shop. A healthy and refreshing beverage paired with a fun-filled surf shop atmosphere will bring summer fun right to SoHo.

About Sprout Watches:
Constructed from sustainable materials including corn resin, bamboo, mineral crystal, organic cotton, conflict-free diamonds and mother-of-pearl, we strive to make the most eco-friendly watch we possibly can. As a company, we are environmentally aware and always seeking ways to be kinder to the Earth. From little things, like recycling used paper and turning off lights when not in use, to the bigger things such as reducing excess packaging and employing efficient shipping methods, we work to be a more sustainable company for ourselves and our environment. We know everyone has a choice, that’s why
we’ve developed Sprout Watches to give you an eco-friendly timepiece option.

For more information, visit www.sproutwatches.com/SOHO.