San Clemente, Calif., August 22, 2018 – Today, the Surfrider Foundation announced the launch of a new brand identity with a reimagined logo and wordmark in celebration of its 34th birthday and historic milestone achievement of 500 victories.
Since Surfrider’s first iconic win in 1984 to defend Malibu’s famed surfing break, the organization has worked to preserve the ocean, waves and beaches through a powerful network of volunteers. In recognition of more than three decades of coastal victories, the Surfrider Foundation has introduced a new logo that pays homage to the initial brand design and emphasizes the wave of impact that it’s generating for the protection and enjoyment of the ocean and coasts.
As a result of the Surfrider Foundation’s efforts, the volunteer-led network has:
- Protected 325 miles of Washington’s Pacific coast through the adoption of a marine spatial plan in 2018 after a decade of advocacy
- Saved Trestles, a world-class surfing break in California, by stopping a six-lane toll road from running through San Onofre State Beach with a landmark 2016 settlement agreement
- Kept billions of plastic bags out of circulation and off the coast by defending the nation’s first statewide plastic bag ban in California in 2016
- Protected the Atlantic coast from offshore oil drilling in 2016 after working with partners to help pass over 120 local government resolutions
- Ensured the health of millions of beachgoers through the historic passage of the BEACH Act in 2000 and advocacy for continued annual funding for this water quality public health program
- Won the second largest Clean Water Act suit in U.S. history in 1991 against two pulp mills in Humboldt County, California
“The launch of our new brand rollout is a tribute to the thousands of volunteers, members and supporters who have contributed to Surfrider’s 500 coastal victories the past 34 years,” said Surfrider’s Marketing Director Eddie Anaya. “On the Surfrider Foundation’s birthday, we’re excited to debut a logo that honors our roots and embraces the future. This icon evokes a modern and visionary design sensibility as we champion ocean conservation for the next 34 years and beyond.”
Since the organization was founded on August 22, 1984, the Surfrider Foundation has expanded into a leading nonprofit grassroots organization with more than 160 chapters and student clubs nationwide. The Surfrider network preserves the coasts through local, regional and federal campaigns that lead to victories, or outcomes that result in the protection of the ocean, waves and beaches. In addition, the Surfrider Foundation advances coastal stewardship through actions such as water quality testing, building community partnerships, beach cleanups and restoration events.
Check out a visual timeline of victories here.